Maya Lange
Vice President of Global Marketing, Destination British Columbia
Maya Lange is the Vice President of Global Marketing at Destination British Columbia, where she leads the province’s international and domestic tourism marketing efforts under the Super, Natural British Columbia® brand and its family of iconic destination brands. She is recognized for unifying BC’s tourism industry through a data-driven, digitally led strategy, and was named Canada’s Marketer of the Year in 2018.
Known for her innovative and highly collaborative approach, Maya has built a reputation for elevating destination brands on the global stage. In the lead-up to the FIFA World Cup 2026™, Maya serves as Chair of BC Tourism FC (a province-wide tourism consortium) where she is guiding a unified strategy to maximize the economic and tourism benefits of hosting the games, while ensuring those benefits are shared across communities throughout British Columbia.