Selena Woo
Vice President, Private Wealth, Associates at Nicola Wealth
Selena Woo is Vice President, Private Wealth – Associates at Nicola Wealth, where she leads a national client-facing division and designs the future-of-wealth talent pipeline at the intersection of people, performance, and purpose. Her work focuses on developing the next generation of advisors and leaders, strengthening inclusive talent pathways, and building sustainable teams that support long-term business growth.
With over 20 years in financial services and designations as a CFP, CPA, and CMA, Selena is recognized as a heart-centered executive who leads with intentional energy. This philosophy anchors her leadership approach, blending operational excellence with deep care for people and community impact.
A proud woman of color and first-generation Canadian, Selena is deeply committed to advancing opportunities for youth, women, and women of color through mentorship, sponsorship, and advocacy. She actively contributes to organizations including JA British Columbia, The Forum, Dress for Success, the Vancouver Chinatown Foundation, CPABC’s Ambassador Program, and VersaFi’s Mentorship Program, creating pathways for the next generation of leaders and change-makers.
Selena is a recipient of the CPABC Distinguished Service Award and the VersaFi Transformational Leader Award, and has been named a Wealth Professional 5-Star Leading Woman of Wealth. She is known for championing others, leading with an abundance mindset, and creating meaningful ripple effects beyond the workplace.
Above all, she believes that true wealth is not just what you earn, but what you enable in others.