Shelby Lim
Founder, The Connect Collaborative
Shelby is a dynamic educator, business coach, speaker and hospitality leader spanning over two decades of experience across tourism, events and recreation. From expanding ski resorts, to overseeing large-scale events or teaching Hospitality & Tourism Management, she combines her love for sport, travel and human connection into a career driven by passion and grounded in PLAY.
Shelby has led and developed hospitality professionals from across the globe in alignment with her mission: helping purpose-driven businesses, deliver outstanding experiences through creating inclusive, people-centered cultures that elevates both team members and guests.
Shelby’s leadership journey began on the front lines and evolved through hands-on experience across operations, events, HR, and executive leadership in fast-paced, people-driven environments. Known for her ability to build trust, navigate change, and lead with authenticity, Shelby brings a practical, human-centered approach to leadership development and culture-building. Today, through her consulting work, coaching, and speaking, she helps organizations move beyond transactional service toward meaningful connection—where teams thrive, guests feel a true sense of belonging, and culture becomes a strategic advantage.