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    <loc>https://www.worthsummit.ca/speakers</loc>
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    <lastmod>2026-04-03</lastmod>
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  <url>
    <loc>https://www.worthsummit.ca/speakers/natasha-qereshniku</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:title>Speakers - Natasha Qereshniku - Natasha Qereshniku is a senior strategic communications and PR leader with extensive experience operating at the intersection of government, media, events and reputation management. She currently serves as Communications, PR &amp; Partnerships Lead for the FIFA World Cup 2026™ Vancouver Host Committee, supporting the delivery of seven World Cup matches in Vancouver, one of 16 Host Cities staging the biggest FIFA World Cup in history, across three countries.   In this role, Natasha leads high‑stakes, high‑visibility communications for a once‑in‑a‑generation event, working closely with FIFA and a broad network of partners to navigate complex, multi‑organization stakeholder environments.</image:title>
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  <url>
    <loc>https://www.worthsummit.ca/speakers/beth-mcmahon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/b9f62b89-8470-4775-96ca-bad8d2e3032d/Beth+McMahon.jpg</image:loc>
      <image:title>Speakers - Beth McMahon - Beth McMahon brings over 20 years of executive leadership in the association sector, with a strong track record of delivering growth, advocacy, and organizational transformation. As President &amp; CEO of Hotels Canada, she is leading the industry into a bold new era—amplifying its voice, advancing key policy priorities, and driving policies that grow Canada’s hotel and tourism industry.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/michelle-collens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/047eac48-11e8-4544-8e7a-213266ffb3dc/Michelle+Collens+-+headshot+-+3.jpg</image:loc>
      <image:title>Speakers - Michelle Collens - A proud UBC alumna who played varsity volleyball for the Thunderbirds, Michelle Collens has made a career of her passion for sport. Focused in the area of sport hosting, Michelle has held positions with UBC Athletics, Sport Kelowna, 2010 Legacies Now and BC Pav Co. Michelle is currently the Director of Tourism and Destination Events with the City of Vancouver, working closely with all levels of government, tourism, and community organizations.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/rehana-din-pavco</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/c5a974dd-f8af-4f33-baec-fdd231d186c2/Rehana+Din.jpg</image:loc>
      <image:title>Speakers - Rehana Din - Rehana Din is the Chief Operating Officer for BC Pavilion Corporation (PavCo), the Crown corporation that owns and operates BC Place and the Vancouver Convention Centre. Rehana joined PavCo in September 2013 as its Chief Financial Officer following a career in strategy, operational effectiveness and culture building in the hospitality and entertainment sectors. Rehana is passionate about the pivotal role PavCo’s venues play in shaping Vancouver’s cultural and economic success.</image:title>
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  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/maya-lange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/9e586a6d-c703-4fd5-a977-ffff71cb8d4f/Maya-Lange-headshot-1-scaled.jpg</image:loc>
      <image:title>Speakers - Maya Lange - Maya Lange is the Vice President of Global Marketing at Destination British Columbia, where she leads the province’s international and domestic tourism marketing efforts under the Super, Natural British Columbia® brand and its family of iconic destination brands. She is recognized for unifying BC’s tourism industry through a data-driven, digitally led strategy, and was named Canada’s Marketer of the Year in 2018.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/dr-anita-parhar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1e81af35-e95a-40e6-a342-31f22e996c04/Anita+Parhar+-+preferred+image.jpeg</image:loc>
      <image:title>Speakers - Dr. Anita Parhar - Dr. Anita Parhar is the Director of Women’s Health at the ADHD Centre for Women and Co-Founder of the Adult ADHD Centre and Adult Autism Centre. As a UBC educator and honorary lecturer in medicine, her work focuses on neurodiversity, women’s ADHD, and increasing awareness for communities that are often underrecognized. She is a frequent educator and speaker on ADHD, autism, equity, and health education. Her ADHD research on ADHD management has been published nationally and internationally.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/nadia-demers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/c1cbfacf-e4fe-431a-b85f-560f271e1a6e/181208-NadiaDemers-170438+1+%281%29.jpg</image:loc>
      <image:title>Speakers - Nadia Demers - Nadia Demers, CPA, is CFO of the Ziptrek Group of Companies with over 25 years in tourism and hospitality. She combines financial expertise with a passion for people, strategy, and sustainability. At Ziptrek, she and her team lead with eco-adventure innovation and strong community engagement, fostering a culture of growth and learning.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/charlotte-pecknold</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/8ae72a6b-7f44-49a3-b9dd-222304764145/Charlotte+Pecknold.jfif</image:loc>
      <image:title>Speakers - Charlotte Pecknold - Charlotte Pecknold has over a decade of experience in financial services, with a strong background in the credit union system at Coast Capital. She has served as a media spokesperson on CTV Morning Live and Global News, focusing on practical financial literacy and real-world money guidance. In her current role with Coast Capital’s Transformation Office, Charlotte helps lead enterprise-wide initiatives that make financial services more accessible and easier to navigate. Her work is grounded in financial literacy and improving how people access, understand, and engage with financial services.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/madone-pelan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/cf244f5b-2743-40af-b21e-647ad62f8354/Madone+Pelan.jpg</image:loc>
      <image:title>Speakers - Madone Pelan - Madone Pelan is an award-winning luxury hospitality executive and Principal of Pelan Hospitality, a boutique advisory firm providing strategic, revenue-driven solutions to hotel owners, developers, and tourism organizations across Canada.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/nelofar-maleqazghar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/15d82da0-b82c-4b3a-b2ba-66c7a9ca0409/Nelofar-Maleqazghar_Office.jpg</image:loc>
      <image:title>Speakers - Nelofar Maleqazghar - With two decades of experience in the financial services industry, Nelofar has had the privilege of working alongside many inspiring entrepreneurs. In her role as Regional Manager for TD Women in Enterprise, she is passionate about supporting women entrepreneurs by listening to their needs, connecting them to relevant resources, and providing strategic guidance through a dedicated team.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/nicolegomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/f0ced71c-0992-452e-8951-a3bcdbc925b0/Nicole+Gomes.jfif</image:loc>
      <image:title>Speakers - Nicole Gomes - Chef Nicole Gomes is a celebrated Canadian chef, restaurateur, and television personality with more than 30 years in the culinary world. A Top Chef Canada All-Stars winner and competitor on Top Chef: World All-Stars, she has appeared on numerous culinary shows as both a competitor and judge, earning recognition for her bold flavours, modern comfort cuisine, and grounded leadership. A longtime independent entrepreneur, Nicole has built and scaled hospitality brands with resilience and sharp business instinct. She is the co-founder and Chief Chicken Officer of Calgary’s beloved Cluck N Cleaver, a growing, chef-driven fried chicken concept known for elevated comfort food.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/selenawoo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/76e8ccab-8a63-4bda-9dc8-31045f42aaf4/Selena-Woo-16384-CROP+%28006%29.jpg</image:loc>
      <image:title>Speakers - Selena Woo - Selena Woo is Vice President, Private Wealth – Associates at Nicola Wealth, where she leads a national client-facing division and designs the future-of-wealth talent pipeline at the intersection of people, performance, and purpose. Her work focuses on developing the next generation of advisors and leaders, strengthening inclusive talent pathways, and building sustainable teams that support long-term business growth.   With over 20 years in financial services and designations as a CFP, CPA, and CMA, Selena is recognized as a heart-centered executive who leads with intentional energy. This philosophy anchors her leadership approach, blending operational excellence with deep care for people and community impact.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/nedbell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/2343b4b2-804b-4780-a52b-543aa15870ca/Ned+Bell.jpg</image:loc>
      <image:title>Speakers - Ned Bell - Ned Bell is a well-known Canadian culinary talent who has forged a path as a chef, sustainable seafood advocate, keynote speaker and educator. As one of the country’s leading chefs, he uses his voice, outgoing personality, and indomitable spirit to stand up for the world’s lakes, oceans, rivers, in addition to hyper-local farming sustainability through brand ambassador roles.   Based in British Columbia and born in the Okanagan, Ned is the co-owner of Hatch Hospitality, Creative Advisor for the Centre for Food Wine and Tourism at Okanagan College set to open in the spring of 2027, Culinary Director at Planetary Health, Buy BC Champion, Board Member and Co-Chair of Sustainability at the Chefs Table Society, and as culinary and restaurant consultant at Hatch Hospitality Inc.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/chriscampbell</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/c0455cd3-e130-435e-92a3-47f583276a0d/ChrisCampbell_Resized.png</image:loc>
      <image:title>Speakers - Chris Campbell - Chris Campbell is the President of Accent Inns, Hotel Zed and ROAR, where he radically enriches the lives of our employees, our guests and our community through heartfelt and strategic leadership. He’s spent more than 20 years shaping high performing teams across multiple industries, and he believes deeply that great hospitality is rooted in how we treat the people who bring it to life. Chris is known for creating space where people of all genders and backgrounds can ask hard questions, challenge outdated playbooks and pitch awesome ideas.  With experience spanning sales, operations, coaching, and strategy, Chris brings both structure and play to the table. He empowers his team to develop, thrive and continuously rebel against the ordinary.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/katherine-tilley</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/bdfff832-1d5d-4a74-bdb7-1ac912b9f5aa/522-0H0A7187.jpg</image:loc>
      <image:title>Speakers - Katherine Tilley - Kath Tilley is the founder of The Workjoy Company, bringing more than 20 years of leadership experience across hospitality, tourism, and service-driven organizations. Her work is grounded in one core belief: workplaces can — and should — be a source of stability, connection, and wellbeing. Kath’s leadership journey began on the front lines and evolved through operational leadership and human resources roles in environments ranging from multi-unit adventure and tourism businesses to full-service hospitality organizations. Along the way, she has led strategic, performance, and culture initiatives shaped by real-world pressure, constant change, and the human demands of service work.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/maria-clark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1cdd3fa1-dc5d-475e-b701-d890c4d0d720/MariaClark.jpg</image:loc>
      <image:title>Speakers - Maria Clark - Maria Clark is from the ʕaaḥuusʔatḥ and ƛaʔuukʷiʔatḥ Nations and is dedicated to elevating Indigenous voices, values, and leadership within the tourism economy. Grounded in culture and community, her work focuses on building Nation-based business capacity and advancing economic self-determination. Through initiatives like Tin Wis 10 in 10, Maria supports Indigenous workforce development, leadership growth, and entrepreneurship. She is passionate about creating opportunities for future generations to thrive on their homelands and in their industries. Maria also contributes her expertise to regional and provincial tourism boards and advisory committees, while co-managing  Tin Wis and  her own fabrication business on the coast.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/ellen-walker-matthews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/e6bc2ddf-5321-4ad7-9556-311fa994b621/Ellen+Walker-Matthews+%284%29.jpg</image:loc>
      <image:title>Speakers - Ellen Walker-Matthews - TOTA's Chief Executive Officer (CEO), Ellen Walker-Matthews, has held several roles with the Thompson Okanagan Tourism Association since 2009, including her most recent role as CEO and President since 2021. Ellen's areas of expertise include: management training and development, new hotel and resort planning, competitive market analysis, business and marketing plan development, sales productivity analysis, operational reviews, project management, and asset management.</image:title>
      <image:caption>Before working with TOTA, Ellen had a long career in tourism and hospitality, specifically within the hotel industry, joining CP Hotels in 1979.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/devery-mcmillan</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/7e3ef422-e318-4d8e-b6bc-3e207367b48f/Devery+McMillan+-+Fortis+%281%29.jpg</image:loc>
      <image:title>Speakers - Devery McMillan - Devery McMillan is an Energy Solutions Manager with FortisBC, working with hospitality, tourism, and commercial stakeholders across Vancouver Island and the Sunshine Coast to improve energy literacy and support informed, sustainable decision-making.   Balancing life as a mother of four, a stepmother of three, and a full-time working professional has driven Devery to become deeply engaged in professional and personal development. Her focus is on habit creation, behavioral design, and building intentional systems that support sustainable performance.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/chatman-shaw</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/623ba1be-76ff-4918-bb5d-0360f64cf178/Chatman.jpeg</image:loc>
      <image:title>Speakers - Chatman Shaw - Chatman’s ancestry is rooted in Northern BC &amp; Vancouver Coast &amp; Mountain regions and he is a member of the Nisga’a &amp; səlilwətaɬ (Tsleil-Waututh) Nations. As the Corporate Development Manager at Indigenous Tourism BC, Chatman leads programming, training, and strategic partnerships that uplift Indigenous voices, advance economic reconciliation, and support sector growth across the province. His work reflects a commitment to Indigenous self-determination, cultural integrity, and meaningful collaboration.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/ren-navarro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/0da93f7e-9f7a-4f42-a596-80593874f223/Summit+Speaker+Headshots+%287%29.png</image:loc>
      <image:title>Speakers - Ren Navarro - Ren Navarro is a culture consultant, drinks expert, and founder of B. Diversity Group. With 20+ years in corporate management and over a dozen years in the beer industry, she’s helped everyone from family-run breweries to multinational brands build spaces people want to be part of.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/shelby-lim</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/d0d7e50f-1005-4931-8348-e4ad30ec7528/Summit+Speaker+Headshots+%289%29.png</image:loc>
      <image:title>Speakers - Shelby Lim - Shelby is a dynamic educator, business coach, speaker and hospitality leader spanning over two decades of experience across tourism, events and recreation. From expanding ski resorts, to overseeing large-scale events or teaching Hospitality &amp; Tourism Management, she combines her love for sport, travel and human connection into a career driven by passion and grounded in PLAY.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/julia-stewart</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/3941026d-ad73-440b-a073-494433ed909c/Summit+Speaker+Headshots+%284%29.png</image:loc>
      <image:title>Speakers - Julia Stewart - Julia Stewart is an experienced CEO, entrepreneur, advisor, and independent board member with expertise in creating and building global businesses and brands across hospitality, consumer goods, and B2B. She is recognized for her growth mindset, adding shareholder value, accelerating innovation, building high-performance leadership teams and cultures. Her many talents include franchising expertise, delivering superior top and bottom-line results and making strategic acquisitions.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/jessie-adcock</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/348dfbdf-1fd8-4936-877b-778248746fab/Jessie+Adcock.jpg</image:loc>
      <image:title>Speakers - Jessie Adcock - Jessie Adcock is currently leading the FIFA World Cup 26 Vancouver Host Committee working with FIFA and other entities to coordinate the complex multi-organization organizing efforts involved in delivering 7 World Cup matches in the City of Vancouver, one of 16 Host Cities involved in staging the most ambitious World Cup event to-date across 3 Countries.  The FIFA World Cup coming to Vancouver is a once-in-a-generation moment for our city and region. With seven matches at BC Place and the FIFA Fan Festival, the Host Committee team has a delivery mandate with global visibility that requires extensive coordination across operations, transportation and mobility, safety and security, communications, marketing, community engagement, and partner integration. Jessie's career prior to this role has spanned multiple industries and sectors in a variety of progressive leadership roles with organizations such as the Government of Canada, Finning International, the City of Vancouver and HSBC Group globally.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/hli-haykwhl-ii-xsgaak-melanie-mark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/7c54fbd4-4a24-454d-a4ea-b333f1645cf7/Melanie%2BMark_FINAL_HEADSHOT_2024_BLUE_WHITE.jpg</image:loc>
      <image:title>Speakers - Hli Haykwhl Ẃii Xsgaak, Melanie Mark - Hli Haykwhl Ẃii Xsgaak, Melanie Mark is a bold and tenacious leader, advocate, and strategist. She has over 25 years' experience in the nonprofit sector, in government, as an elected official and as an entrepreneur- with a demonstrated track record advancing social, environmental, and economic justice through reconciliation.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/talaysay-campo-2zzr9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/2cd90141-6fb8-407b-9d58-881cec69b773/Talaysay+Campo++%281%29.jpg</image:loc>
      <image:title>Speakers - Talaysay Campo - Born and raised in the Squamish and Sechelt Nations, Talaysay Campo is a respected Indigenous entrepreneur, health and wellness advocate, and keynote speaker specializing in business and economic reconciliation. As the founder of Talaysay Tours, Love The Land – Indigenous Apparel, and THEDA X NENA skincare, Talaysay integrates cultural teachings, sustainability, and Indigenous knowledge into every venture.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.worthsummit.ca/speakers/siobhan-detkavich-xffdf-9yrtc</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/e06c614e-7df7-4d8d-9b92-b00fe211f5c0/Siobhan+Detkavich.jpg</image:loc>
      <image:title>Speakers - Chef Siobhan Detkavich</image:title>
      <image:caption>Chef Siobhan Detkavich first stepped into the kitchen at the age of 16 and is no stranger to its many challenges. While all paths to culinary mastery are fraught with considerable demands, her experiences throughout her career have enticed her to defy the odds and show that perseverance, hard work, and dedication can be exemplified at any age.</image:caption>
    </image:image>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-03-26</lastmod>
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      <image:title>Session Descriptions - The Manel: Shared Roles in Equity Efforts - Make it stand out</image:title>
      <image:caption>Joanna Jagger, President &amp; Founder, WORTH Association</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/92e77ce2-f01e-4742-b215-205aefbbfaa8/Summit+Speaker+Headshots.png</image:loc>
      <image:title>Session Descriptions - The Manel: Shared Roles in Equity Efforts - Make it stand out</image:title>
      <image:caption>Chatman Shaw, Corporate Development Manager, Indigenous Tourism BC</image:caption>
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    <image:image>
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      <image:title>Session Descriptions - The Manel: Shared Roles in Equity Efforts - Make it stand out</image:title>
      <image:caption>Chris Campbell, President, Accent Inns,‍ ‍Hotel Zed and ROAR</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/012f9e77-bbc2-4db0-8aff-d9425bb50dae/Summit+Speaker+Headshots+%2820%29.png</image:loc>
      <image:title>Session Descriptions - The Manel: Shared Roles in Equity Efforts - Make it stand out</image:title>
      <image:caption>Ned Bell, Co-owner, Hatch Hospitality, Creative Advisor, Centre for Food Wine and Tourism at Okanagan College</image:caption>
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  <url>
    <loc>https://www.worthsummit.ca/session-descriptions/bosses-of-the-business</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1773424364169-G4TOPA5HN43VE0U5DWWF/Summit+Speaker+Headshots+%2812%29.png</image:loc>
      <image:title>Session Descriptions - Bosses of the Business - Make it stand out</image:title>
      <image:caption>Madone Pelan, Principal, Pelan Hospitality</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1769802048319-UQGHYD2I7BTR9RCSPEWM/Summit+Speaker+Headshots+%286%29.png</image:loc>
      <image:title>Session Descriptions - Bosses of the Business - Make it stand out</image:title>
      <image:caption>Maria Clark, AGM, Tin Wis Resort Tofino, Indigenous Business Leader</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/183fb02d-696c-4259-b48a-373046c64000/Summit+Speaker+Headshots+%2822%29.png</image:loc>
      <image:title>Session Descriptions - Bosses of the Business - Make it stand out</image:title>
      <image:caption>Nicole Gomes, Food Media Personality, Co-Founder Cluck N Cleaver Restaurants</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1774940694007-3ZPZZ7H5JB88IKRB00RD/Summit+Speaker+Headshots+%2825%29.png</image:loc>
      <image:title>Session Descriptions - Bosses of the Business - Make it stand out</image:title>
      <image:caption>Beth McMahon, President &amp; CEO, Hotel Association of Canada</image:caption>
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    <image:image>
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      <image:title>Session Descriptions - Bosses of the Business - Make it stand out</image:title>
      <image:caption>Ellen Walker Matthews, CEO, Thompson Okanagan Tourism Association</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1773906497381-ULK3UO54LFPG2RK3W9BC/Summit+Speaker+Headshots+%2817%29.png</image:loc>
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      <image:caption>Nadia Demers, CFO, Ziptrek Group</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/0e741629-d815-4478-9d3e-a5bd2fa5be4a/Summit+Speaker+Headshots+%2825%29.png</image:loc>
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      <image:caption>Nelofar Maleqazghar, Regional Manager, TD Women in Enterprise</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1773427789932-QT7HBVNAPROCWEMTANST/Summit+Speaker+Headshots+%2813%29.png</image:loc>
      <image:title>Session Descriptions - NetWORTH - Make it stand out</image:title>
      <image:caption>Charlotte Pecknold, Scrum Master, Transformation Office, Coast Capital Savings</image:caption>
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    <image:image>
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      <image:title>Session Descriptions - NetWORTH - Make it stand out</image:title>
      <image:caption>Selena Woo, Vice President, Private Wealth - Associates,  Nicola Wealth</image:caption>
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    <loc>https://www.worthsummit.ca/session-descriptions/fierce-fearless-fast</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1769799590582-LODQWAM9FTIVB7ZPJH7O/Summit+Speaker+Headshots+%281%29.png</image:loc>
      <image:title>Session Descriptions - Fierce, Fearless &amp;amp; Fast: Women with ADHD - Make it stand out</image:title>
      <image:caption>Devery McMillan, Energy Solutions Manager, Fortis BC</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1774109665015-G57ROL5JKFU7I860WKPL/Summit+Speaker+Headshots+%2821%29.png</image:loc>
      <image:title>Session Descriptions - Fierce, Fearless &amp;amp; Fast: Women with ADHD - Make it stand out</image:title>
      <image:caption>Dr. Anita Parhar, Director of Women’s Health, ADHD Centre for Women</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/1768768560795-S0RWYX3V5BC7XLE1D86G/Summit+Speaker+Headshots+%2810%29.png</image:loc>
      <image:title>Session Descriptions - Fierce, Fearless &amp;amp; Fast: Women with ADHD - Make it stand out</image:title>
      <image:caption>Shelby Lim, Founder, The Connect Collaborative</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65c3f5df1489ed47ea219bd4/27e32127-41a8-488d-ba3e-f3f62ebe4f88/Summit+Speaker+Headshots+%2816%29.png</image:loc>
      <image:title>Session Descriptions - Fierce, Fearless &amp;amp; Fast: Women with ADHD - Make it stand out</image:title>
      <image:caption>Hli Haykwhl Ẃii Xsgaak, Melanie Mark, Remarkable First Nations Regenerative Industries &amp; HLI HAYKWHL ẂII XSGAAK Consulting</image:caption>
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    <lastmod>2026-03-13</lastmod>
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    <loc>https://www.worthsummit.ca/session-descriptions/house-rules-arent-just-for-house-parties</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:title>Session Descriptions - House Rules Aren't Just for House Parties - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-04-03</lastmod>
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